EOC Week 4: Changing the Image of Women in Advertising

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I chose these advertisements to compare and contrast because they are not only the same company but a have similar layout/composition and the model is posed almost identical to the other.  The ‘UltraLucent Make-up” by Max Factor Advertisement is from the 1960’s.  The “New “ColorGenius Liquid Foundation” by Max Factor is from 2008. The 1960’s model is dressed very classy and covered up. The outfit she is wearing is a two-piece ensemble.  The top is short sleeve. The shorts are cut just above the knee.  In the 2008 advertisement, Giselle is wearing a furry top. Her left shoulder is exposed, along with parts of her back. In the 60’s this would have been considered “risqué”. Most (if not all) would turn their noses up at this advertisement because of its provocative nature. In today’s world this is called “sexy” and “sensual”.

 The 1960’s advertisement shows the model’s hair is pinned and pressed. Almost styled to perfection. Women were expected to be primped and never have a hair out of place. In the 2008 advertisement, Giselle’s wears her hair messy, the bedhead affect if you will.  It appears tousled and breezy, as if she had just risen out of bed or barely combed her hair. In the 60’s, this would have never worked. In 2013, messy buns and braids are completely acceptable. Even in formal wear. In the first ad, the model is wearing short heels. In today’s world, all types of women wear “stripper” type heels; even business professionals.  The style of make-up is similar between the two.  The style is subtle yet beautiful, simple yet sexy. It’s not overdone, just enough to make you look twice.  There is even a similarity in the subtle parting of the lips and intense look in their eyes.

Photo Resources:

http://www.retrocasserole.com/2012/12/chafing-relationships.html

http://www.bellasugar.com/Gisele-Bundchen-Max-Factor-Advertisement-1912971

EOC WEEK 3: TOBACCO

  

·       1. Determine the scenario: What happens in this frame?

The couple shown in this advertisement are smoking, together. They are lost in one another, looking in each other’s eyes. I like this shot because it almost serves as a candid versus posed. 

·       2. What is the setting? What are the conditions?

It appears they are in a bright yellow room. The conditions look good and comfortable.

·       3. Who are the people or groups?

There is a man and a woman.  Appears that they may be upper to middle class citizens. They are both good looking and appealing.  This advertisement is effective. It sends a message to men and women. The model in this advertisement is beautiful. Her lashes are long and makeup clean. She is natural and flawless. On top of all these qualities she’s also smoking. It’s a great influence to buy this brand. 

·       4. What is their point of view around this specific experience?

The point of view is third person. The consumer is looking on almost as a voyeur.   The characters portrayed have the point of view as the first and second person.

·       5. What are their goals?

The goal and the purpose are to have the “on-looker” aka the consumer desire that lifestyle. The franchise wants consumers to envy the models in the advertisement. It is this envy that motivates consumers to make purchases. 

·       6. What are their assumptions? What are their perceptions?

Here are a couple assumptions. Men want women to want them. The fact that he is smoking makes him look “sexy’ or “cool”.  Women want to be glamorous and have men chasing them. The perception is flavored tobacco is good and enjoyable. The perception is that nothing is wrong with smoking, in fact, it’s trending.

·       7. Are there conflicts? Is there cooperation?

I don’t see a conflict. The advertisement gels well together. Shows good cooperation.

·       8. What are the outcomes?

The outcome is success. People want to be beautiful. Period.

Photo Resource:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=RHO64gcPPufGeM&tbnid=biRalLJTZC_jzM:&ved=0CAUQjRw&url=http%3A%2F%2Fwellmedicated.com%2Flists%2F40-gorgeous-vintage-tobacco-advertisements%2F&ei=6kZvUZaeGNTk4AOg6YHIAQ&psig=AFQjCNHQ304LEClfzLPOrbhBOdii8SQHxg&ust=1366333398199380

EOC Week 2: Three Examples of Questionable Ethics

This is a PETA advertisement.  Women! Aren’t you sick of being considered a piece of meat? There I was, thinking this was a thing of the past. Before I begin, just know that I truly understand the mission and purpose of PETA. I also understand the direction they wanted to take with this. For me personally, this was disrespectful and unethical. It’s a slap in the face. Women yearn to be treated with respect, but turn around and compare themselves to the slaughtered meat we eat.  Peta’s creative team could have taken a different approach. Being that I am an Advertising major, I know how important it is to want to get the heart of the viewers… but this wasn’t the way to go. I really don’t think so.  Who are the target audience? Women, children, the elderly? Doubt it…and you would think this is a message that should reach all kinds of people…

http://cdn.thinkcontra.com/wp-content/uploads/2010/10/4-peta.jpg

Ok…really? If I could get one dollar for all the sexual innuendos in this advertisement, I could retire early. Where do I start? The model in this ad has her mouth open. Like she is awaiting this big “7 incher” sandwich to enter her mouth. Her eyes are in shock, as if she’s never seen anything so big in her life.  “It’ll BLOW your mind away.” This ad leaves nothing to the adult imagination. Once again, women are portrayed as over sexed. I believe that Burger King took this one too far.  If their target audience were men, they hit this one spot on.

http://www.kerrydean.com/news/food-ads-burger-kings-bk-super-seven-incher-quiznos-toasty-torpedo/

Was I the only one to notice Jesus smoking a cigarette? The thing with advertisement is, if you must include religion, be respectful.  The thought of Jesus indulging in earthly sins is bizarre much less seeing it in an advertisement. Then to add Lady Liberty in there, one of the most iconic figures of the USA, and put her in bed with the Holy one…it’s incredible. I like the concept of bringing the world closer, sure, but making these two “shack “up is not the answer. Oh! Let me not forget the fact that Jesus is in his crucified position. The exact position is he was placed in to die for our SINS. I would like to meet the CEO who signed off on this bizarre advertisement.  This is the most unethical advertisement out of the three I chose.

http://www.businessinsider.com/ukraine-international-airlines-ad-shows-statue-of-liberty-and-jesus-in-bed-2012-110

BOC Week 2: My Voice

REBL - Reckless Evolution of Beauty and Luxury

Oscar Wilde once said,

"Art is the most intense mode of individualism that the world has known."

As a freelancer, I am a lone ranger and a unique individual. I specialize in beauty, fragrance, and apparel marketing. I created REBL because of the kind of artist that I am. I believe in going against the grain, inclining on the decline, and finding fresh/innovative ideas. I am a lover of color and committed to the pursuit of difference. I knew I was meant to design at a very young age. It took me some time to finally embrace the creative side of me...but once I did; it was a flowing river every since.

My goal is to create new and stimulating marketing campaigns while staying true to my client's style and personality. The purpose is to provide my clients with stunning results that will supersede all their expectations. Even though my company is small, I can generate products on a short or long turnaround time. I believe in quality over quantity.

My work ethic is very strong and my style is versatile. Working with an idea of a client is exciting. It gives me purpose. Don't worry if you are having difficulties developing an idea or concept, that's what I'm here for. Keeping up with the latest trends in fashion and color are my mission. I stay in tune with what consumers yearn for. I want my clients to understand that I only have their best interest in mind.

This is my LIFE...I LIVE to create.

Personal Philosophy:

It's not solely about being who you are and wish to be, but who you were meant to be. Life is too short to be unoriginal. Inspiration surrounds you, just go outside and live it.

I am committed to the REBEL, you.

Contact:

bookings@aimeevelazquez.com

EOC Week 1: VW Lemon

-The VW Lemon-

Volkswagen created a very famous advertisement in 1960 called the “lemon”. The world was not ready for such a powerful yet so simple statement. It spoke volumes and revolutionized the advertisement industry. Biz Journals states, “What made the Volkswagen Beetle ad campaign so radical? Ads before it were either information-based and lacking in persuasion, more fantasy than reality, or reliant on the medium's ability to deliver repeated exposure.” To sum up that statement; the creative team behind the Volkswagen Beetle “Lemon” advertisement were not afraid to think outside the box and take a risk…A risk that proved to pay off in the end. 

An onlooker may have turned up their nose at the emptiness nature of the page but “Nobody would consider leaving most of the page blank as this would waste valuable space to get as many messages across Contrary to this, in a newspaper filled with messages, having a mostly blank page allowed the one thing that is most important to stand out from everything else… the car.” In an advertisement, the point is to advertise the product, and Volkswagen did just that. In my humble opinion, I don’t believe they even cared what others would say or think. The importance of good advertisement is to stick to your guns and support your final product 100%. 

The key here was to make the product look expensive and luxurious; entice the public. Make them hungry. It was so effective “It connected with consumers, successfully integrating European small design into a culture with a big lifestyle. This ad, along with others from the campaign, was the first to represent a perfect balance of image, copy and simplicity, setting a benchmark that has inspired advertisers to do better ever since.” Keyword here is: Simplicity. You can do a lot with a little. More is less. These were the terms that raised approval in the consumer’s eyes years ago.