This is a PETA advertisement. Women! Aren’t you sick of being considered a
piece of meat? There I was, thinking this was a thing of the past. Before I
begin, just know that I truly understand the mission and purpose of PETA. I
also understand the direction they wanted to take with this. For me personally,
this was disrespectful and unethical. It’s a slap in the face. Women yearn to
be treated with respect, but turn around and compare themselves to the
slaughtered meat we eat. Peta’s creative
team could have taken a different approach. Being that I am an Advertising
major, I know how important it is to want to get the heart of the viewers… but
this wasn’t the way to go. I really don’t think so. Who are the target audience? Women, children,
the elderly? Doubt it…and you would think this is a message that should reach
all kinds of people…
http://cdn.thinkcontra.com/wp-content/uploads/2010/10/4-peta.jpg
Ok…really? If I could get one
dollar for all the sexual innuendos in this advertisement, I could retire
early. Where do I start? The model in this ad has her mouth open. Like she is
awaiting this big “7 incher” sandwich to enter her mouth. Her eyes are in
shock, as if she’s never seen anything so big in her life. “It’ll BLOW your mind away.” This ad leaves
nothing to the adult imagination. Once again, women are portrayed as over
sexed. I believe that Burger King took this one too far. If their target audience were men, they hit
this one spot on.
Was I the only one to notice Jesus smoking a cigarette? The
thing with advertisement is, if you must include religion, be respectful. The thought of Jesus indulging in earthly
sins is bizarre much less seeing it in an advertisement. Then to add Lady
Liberty in there, one of the most iconic figures of the USA, and put her in bed
with the Holy one…it’s incredible. I like the concept of bringing the world
closer, sure, but making these two “shack “up is not the answer. Oh! Let me not
forget the fact that Jesus is in his crucified position. The exact position is
he was placed in to die for our SINS. I would like to meet the CEO who signed
off on this bizarre advertisement. This
is the most unethical advertisement out of the three I chose.
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