·
1.
Determine the scenario: What happens in this frame?
The couple shown in this
advertisement are smoking, together. They are lost in one another, looking in
each other’s eyes. I like this shot because it almost serves as a candid versus
posed.
·
2.
What is the setting? What are the conditions?
It appears they are in a
bright yellow room. The conditions look good and comfortable.
·
3.
Who are the people or groups?
There is a man and a
woman. Appears that they may be upper to
middle class citizens. They are both good looking and appealing. This advertisement is effective. It sends a
message to men and women. The model in this advertisement is beautiful. Her
lashes are long and makeup clean. She is natural and flawless. On top of all
these qualities she’s also smoking. It’s a great influence to buy this brand.
·
4.
What is their point of view around this specific experience?
The point of view is third
person. The consumer is looking on almost as a voyeur. The characters portrayed have the point of
view as the first and second person.
·
5.
What are their goals?
The goal and the purpose are
to have the “on-looker” aka the consumer desire that lifestyle. The franchise
wants consumers to envy the models in the advertisement. It is this envy that
motivates consumers to make purchases.
·
6.
What are their assumptions? What are their perceptions?
Here are a couple
assumptions. Men want women to want them. The fact that he is smoking makes him
look “sexy’ or “cool”. Women want to be
glamorous and have men chasing them. The perception is flavored tobacco is good
and enjoyable. The perception is that nothing is wrong with smoking, in fact,
it’s trending.
·
7.
Are there conflicts? Is there cooperation?
I don’t see a conflict. The advertisement
gels well together. Shows good cooperation.
·
8.
What are the outcomes?
The outcome is success. People want to be beautiful.
Period.
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