EOC: WEEK 11: FINAL EVALUATION

        --> The classroom experience was a great one. I’m an Advertising major, so I was loving every single moment of it. I learned a great deal throughout the 11 weeks I was in class. Advertising is my second love. I was a forensics major before I started attending the Art Institute of Las Vegas. That was a major I needed to leave behind. I feel creatively, I have so much more to give. The instructor made learning easy and interesting. I enjoyed the in-class discussions the most. The blog posts were helpful as well. I motivated me to look at certain campaigns in concepts in a new light.  My love for Advertising has only grown stronger. The book chosen for this course showcased great advertising of the past and present. It also incorporated and illustrated design, strategy, and graphics effectively. The important aspect about advertising is to look at the big idea and keep the bigger picture in mind. Feel free to please your clients, but selling the product… that’s where the big money is.  Research is important. Not only should you research your client but their competition. You need to know what can prevent your client from making profit and a wider consumer base.  Everyone in class was wonderful and interacted with the instructor well. I hope I can take all that I’ve learned and use it in the rest of my business/advertising classes. The information I’ve gathered is significant.  It’s unfortunate I had to miss a class due to a mission, I’m sure the class was rewarding.  Wieden + Kennedy is an amazing advertising company. So when we watched the video in class, I was so excited. They are everything I aspire to be. In conclusion, overall it was a pleasant experience with a knowledgeable instructor. 

EOC: COMMERCIAL BREAKDOWN

This got milk commercial was a sensation! This was the original advertisement for the "Got Milk" ad in 1993. It was also featured in a 2009 documentary called "Art & Copy". The documentary interviewed Jeffy Goodby and Rich Silverstein.  The slogan "Got Milk" almost was dismissed because it was viewed at grammatically incorrect. In the end they used it and it blew everyone out of the water! The very famous Hollywood director Michael Bay is the one who directed this commercial. This ad was named one of the 10 best commercials of all time by a USA Today polll in 2002. It also been used in advertising books and case studies. It's legendary!

What I love most about this advertisement is the simplicity of it. How effortless the concept was and how seamless it was executed. Simple ads seem to be the one who make marketing history. The use of peanut butter was a good touch. I love peanut butter and it goes well with milk. The ad definitely sells the product. Jeffy and Rich wanted to come up with something that would change the face of Milk. This was something they could only do exclusively through advertising. They didn't have the luxury of adding flavors and drastically changing the packaging like so many other brands could do. They found a way to uniquely incorporate other brands such as Oreo to assist in the appeal. There is nothing more classic than the old milk and cookies.  They definitely had the "The Big Idea" in mind and it was very solid.