This got milk commercial was a sensation! This was the original advertisement for the "Got Milk" ad in 1993. It was also featured in a 2009 documentary called "Art & Copy". The documentary interviewed Jeffy Goodby and Rich Silverstein. The slogan "Got Milk" almost was dismissed because it was viewed at grammatically incorrect. In the end they used it and it blew everyone out of the water! The very famous Hollywood director Michael Bay is the one who directed this commercial. This ad was named one of the 10 best commercials of all time by a USA Today polll in 2002. It also been used in advertising books and case studies. It's legendary!
What I love most about this advertisement is the simplicity of it. How effortless the concept was and how seamless it was executed. Simple ads seem to be the one who make marketing history. The use of peanut butter was a good touch. I love peanut butter and it goes well with milk. The ad definitely sells the product. Jeffy and Rich wanted to come up with something that would change the face of Milk. This was something they could only do exclusively through advertising. They didn't have the luxury of adding flavors and drastically changing the packaging like so many other brands could do. They found a way to uniquely incorporate other brands such as Oreo to assist in the appeal. There is nothing more classic than the old milk and cookies. They definitely had the "The Big Idea" in mind and it was very solid.
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