I will be creating an advertising campaign. The overall feel of the ad will be mysterious and sexy with an editorial style. The advertisement will be made up of 4 different shots. The photos will tell a story. Which incorporates with my slogan "Tell Your Story". The story will read like a book from left to right. The first shot will be the model walking up the stairs with a bag/suitcase. The shot will not show whole model, just a piece of her but will emphasize on the bag and shoes. The perfume will be poking out from one of the pockets. Second shot will be the model opening the door to come home to her lover. The shot will be taken over her shoulder; in the distance you will see a man out of focus (shirtless).
The third shot will be her undressing. The shot will be closer. the male model will have his back to the camera acting as if he is smelling her and the female model will be looking into the camera invitingly. Fourth and final shot will be a side shot of the woman on top of the male model (from the neck up). He will be inhaling her. The female model will be looking at the male model. On the bottom right of the of the advertisement will have the bottle of perfume with cursive writing underneath it saying "Tell Your Story".
In the first 2 shot the female model will be perfect. Hair will be perfect/pinned and makeup will be flawless. In the second shot, her hair is a little messier, clothes are in disarray. By the fourth shot, she is completely "wasted" and he is high off the scent of her. The storyline is aggressive. Woman are addicted to perfume, men are addicted to women. When those things clash...what happens? Tell your story.
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