Creative Content

                Promoting the product in the content is the most important. Advertising is everything and when done correctly can be rewarding. "Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers."   (Landa, 7) Since “People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story." (Landa, 56) The ad has created a story a concept that is easy to understand but makes the view think of their own stories and the events that take place in their lives while wearing their favorite perfume.

                It was my intention to make this campaign dramatic and draw the consumer in. I want to make the consumer live a little, maybe even fantasize for a few moments. Put themselves in the same story as the model in the advertisement because “An ad in the form of a story, whether in a still or moving medium, usually involving conflicts and emotions, is considered a drama. "(Landa, 110) The events is the advertisement are "Represented through action and dialogue, the story is told or unfolds through events or a situation that is interesting, tense, humorous (comedy), gripping, or emotionally involving."(Landa, 110) From the one frame to the next, it's cohesive and effective.

Within the content I used powerful and persuasive colors. Color theory is a smart tool to use within the creative content because "In the design process, composition gives form to content. The coherence of the composition depends upon how the content is ordered and shaped. An interesting form results from a good idea and a finely honed visualization and composition."(Landa, 115) I used the color red, which translates to energy and erotic emotion. I also used black because it represents power, elegance and mystery. I also used pink; which reflects the feeling of femininity. These colors and their meaning bring everything I was aiming to accomplish together. In the end, the “A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format. "(Landa, 115)