Promotion

"Advertising is used in a free-market system to promote one brand or group over another." (Landa, 3) I would like to place this advertisement in a magazine such as Cosmopolitan, Elle, or Mademoiselle. Within the advertisements, there would be smell samples. Something that gives the consumer just a taste of what is available for purchase. Before the perfume is available to the general public, reps would pass out samples at department stores. Samples are VERY effective when marketing a product and are used often. 

Advertising is used in a free-market system to promote one brand or group over another. Within the campaign itself I want to tell a story. A story that is important to my viewers because “Storytelling is a narrative format in which a tale is told to an audience utilizing voice, gesture, and/or imagery; we have the story, the teller, and the listeners." (Landa, 118) 

It needs to be relatable.  I need there to be a silent dialogue between the product and the consumer. The consumer needs to ingest and the digest the information and honestly believe that this perfume is perfect for them and their lifestyle because "Some consider storytelling to be interactive—a two-way interaction between storyteller and listeners. Therefore, interactive media can be particularly effective for this format, allowing the listener (visitor to the Web site) to become a cocreator of the story." (Landa, 118)

When creating an advertising campaign it's important to remember that when “Carried through any campaign, there must be a distinct core idea, an underlying central concept or related ideas—one could call it a theme (a distinct recurring, unifying idea) or story." (Landa, 192) When I was brainstorming through the creative process and wanted to imagine something that people would love. The consumer should purchase, love and turnaround and recommend it a friend. It's a cycle that never ends because “Ads promote, remind, endear, inform, and call people to action. Besides effectively calling people to action, what makes a campaign effective is a matter of opinion." (Landa, 192)