EOC WEEK 6: Vintage Ads

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I really like this vintage advertisement for Esso oil. This could actually be used in today’s marketing schemes.  It’s clever because people often associate a fast car with an animal… like the mustang for example.  The advertisement is not boring and has a good use of color.  I also can appreciate the use of a boy and a girl. I believe the target audience is men. Men love cars. Also the colors used in the advertisement are male dominant. The use of white space is clever as well. I really like vintage advertisements. It shows where we have come from and gives a good sense of where we are going.





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