This super bowl commercial was witty, scandalous and funny. The Chocolate M&M speaks about her
interaction with the Prime Minister and how she was only there to talk to about
business. Men are snickering in the background they think her milk chocolate is
showing. The red M&M walks and
strips naked thinking that she too is “naked”.
This is a great advertisement. I believe this was the kick off for the
all brown chocolate M&M. It takes a fact you already knew, and plays around
with it. We all grew up on M&M’s and they have always been color coated. I
can appreciate how the creative team formed this idea and launched a new piece
of candy to the general public. Plus doing it in a humorous way is smart. Who
doesn’t like to laugh? Overall the commercial is effective. I don’t’ think that
it is selling the product but educating us about it. I don’t get that “go buy
it now” feel. Just a “oh, didn’t know that have that, but now I know” feel. According to University of
Massachusetts Amherst Professor of Communication Sut Jhally, “In the
image-system as a whole, happiness lies at the end of a purchase.” While the
advertisement does not directly say consumers will have “the good life” by
eating M&M’s, it is implied that M&M’s are necessary for this to happen
because the M&M’s are the elements that bring these factors into the room.
> Who? M&M’s
> What? Chocolate coated M&M
> Where? A Party
> When? Week Night
> Why? For drinks or an outing
> How? Removing of chocolate coating
M&M have this magical way of re-birthing themselves. The
most memorable M&M commercial I can remember as a child was the Christmas
edition with Santa. Santa passes out at his surprise of seeing that M&M’s
really do exist, while one of the M&M’s simultaneously passes out at the
fact Santa does exist. Very funny.
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